Relationship Marketing in the Car Industry Essay

Relationship Marketing in the Car Industry - Essay Example This project is worth doing because of a series of reasons. First of all, the automobile company is one of the most important sectors of the UK's economy. Consequently, there is a need to look for ways in which this industry can be improved in order to boost the economy. Additionally, by examining the role that trust plays in relationship marketing, then car companies can understand the underlying factors required to make relationship marketing work for them. This project will also be significant in providing information about various tools and approaches in relationship marketing from automobile companies. (Jackson, 1985) Previous work in relationship marketing has focused on its core functions. Levitt (1983) explains that relationship marketing is a form of marketing that centres on consumer satisfaction and retention. This is a shift from traditional approaches that mostly emphasised on transactions made at the point of sale. Some authors have looked at application of relationships to the automotive industry. Nilsson (2004) examined a case study of an automobile company in the US and looked at how this company's success had been enhanced though relationship marketing. Other authors such as Kotler (2005):- DeYoung and Boldt (1988) & Berry (1983) Examined ways in which relationship marketing can be integrated with other m... (DeYoung, 1987) RESEARCH QUESTIONS AND OBJECTIVES The major objective that the research will be trying to achieve is to determine what the link between company image and relationship marketing is in the automobile industry. This will be determined through four specific objectives 1) What role does trust play in boosting relationship marketing in the automobile industry 2) What role does loyalty play in enhancing relationship marketing 3) How can automobile companies apply relationship marketing in their marketing mix 4) What is the value that relationship marketing brings to automobile companies Through these research objectives, it will be possible to understand what makes automobile companies successful in terms of relationship marketing and that can then be linked to company image. When companies are regarded as successful by their current or future clientele, then it is likely that they have a good image or vice versa. (Jackson, 1985) METHOD; RESEARCH DESIGN The research will dwell on the automobile industry in the United Kingdom. This will be done through a combination of approaches. Some leading automobile manufacturers like General Motors will be identified and asked about their implementation of relationship marketing. This will be analysed through personal interviews with their sales members. Additionally, the customer lifetime value added to a company through relationship marketing will be calculated for those chosen organisations. Customers will also be included in the research because they will be instrumental in assessment of how successful they perceive certain companies hence reflecting on the company image. (Envision software, 2007) Personal interviews will be utilised when dealing with company representatives owing to the

Biopharmaceuticals against Viral disease - development and Research Paper

Biopharmaceuticals against Viral disease - development and pharmaceutical action - Research Paper Example In particular, biopharmaceuticals that are produced to target viral diseases will be examined using the example of Hepatitis C. Biopharmaceuticals are generally large proteins (Sekhon, 2010). The manufacture of these proteins can be done on a large scale using biotechnological methods. What production system is used depends on the type of protein being developed but can range from mammalian cells, yeast, insect cells or bacteria (Sekhon, 2010). The primary goals that have to be taken into consideration when developing a biopharmaceutical are that it should be effective under clinical situations, it should be in a form that is approvable by regulatory authorities and it should be practical to market commercially (Sekhon, 2010).after taking all these factors into consideration, the production of a biopharmaceutical is no easy feat. It requires work on many different levels of expertise (Sekhon, 2010). Very broadly, the development of a biopharmaceutical vaccine to target viruses generally involves the following stages. There is production of a carrier system followed by inoculation of the target with the virus. Reproducibility and infectivity are eliminated and the virus fragment is then purified (Sekhon, 2010). One biopharmaceuticals have been manufactured, there is also the possibility of manufacturing biosimilars, which are other biopharmaceuticals with similar structure and function. This is a challenging task as slight changes in structure; composition etc may result in a large disruption of function (Locatelli and Roger, 2006). The protein content, activity, physiochemical integrity, stability, impurities and additives and immunogenicity all have to be tested separately to ensure that they do in fact behave like the reference drug. A variety of different assays is used for this process (Locatelli and Roger, 2006). One of the major hurdles with the manufacture and use of biopharmaceuticals

History of architecture Research Paper Example | Topics and Well Written Essays - 1250 words

History of architecture - Research Paper Example Renaissance design involved utilization of hemispherical domes, aedicules, niches, and semicircular arches (Frommel 148). Villa Capra Rotonda is located in an isolated area outside Vicenza, a city in the northern region of Italy. Villa Capra Rotonda is built on a hilltop outside Vicenza. The building forms a square on top of the hill providing a clear view of the environment. Villa Rotonda is distinguished by the presence of four facades. Most of the ancient designs comprised a single facade. However, Palladio was able to include all the four facades in the design of Villa Rotonda, making it unique. Villa Capra Rotonda represents a more secular thinking in the Renaissance by bringing its patron closer to God (Palladio et al. 68). The building location indicates how the residents wanted to be closer to God. In addition, the Villa is highly lighted giving an indication of the purity and the close relationship the owner had with God. The dome created at the centre of the Villa is another indication of the relationship between the building and godliness. The building creates a connection to God since it was intended for retired priests from Rome. The design of Villa Capra Rotonda resembles that of most of the churches across Italy and Greek especially the inclusion of the semi-hemispherical domes at the building centre, hence a representation of heaven (Frommel., 2007, p. 48). Villa Capra Rotonda is located on a hilltop outside Vicenza in Italy. Most of the ancient churches were located away from the urban areas creating a God atmosphere for worshiping. Villa Rotonda is located in the countryside of Vicenza city which would give the pope an excellent atmosphere to pray and relate with God. The isolated location of the Villa is another reflection of its relationship with God. This is because; churches were not located in crowded places and the patron of Villa Rotonda decided to construct a resident who

Relationship Marketing in the Car Industry Essay

Relationship Marketing in the Car Industry - Essay Example This project is worth doing because of a series of reasons. First of all, the automobile company is one of the most important sectors of the UK's economy. Consequently, there is a need to look for ways in which this industry can be improved in order to boost the economy. Additionally, by examining the role that trust plays in relationship marketing, then car companies can understand the underlying factors required to make relationship marketing work for them. This project will also be significant in providing information about various tools and approaches in relationship marketing from automobile companies. (Jackson, 1985) Previous work in relationship marketing has focused on its core functions. Levitt (1983) explains that relationship marketing is a form of marketing that centres on consumer satisfaction and retention. This is a shift from traditional approaches that mostly emphasised on transactions made at the point of sale. Some authors have looked at application of relationships to the automotive industry. Nilsson (2004) examined a case study of an automobile company in the US and looked at how this company's success had been enhanced though relationship marketing. Other authors such as Kotler (2005):- DeYoung and Boldt (1988) & Berry (1983) Examined ways in which relationship marketing can be integrated with other m... (DeYoung, 1987) RESEARCH QUESTIONS AND OBJECTIVES The major objective that the research will be trying to achieve is to determine what the link between company image and relationship marketing is in the automobile industry. This will be determined through four specific objectives 1) What role does trust play in boosting relationship marketing in the automobile industry 2) What role does loyalty play in enhancing relationship marketing 3) How can automobile companies apply relationship marketing in their marketing mix 4) What is the value that relationship marketing brings to automobile companies Through these research objectives, it will be possible to understand what makes automobile companies successful in terms of relationship marketing and that can then be linked to company image. When companies are regarded as successful by their current or future clientele, then it is likely that they have a good image or vice versa. (Jackson, 1985) METHOD; RESEARCH DESIGN The research will dwell on the automobile industry in the United Kingdom. This will be done through a combination of approaches. Some leading automobile manufacturers like General Motors will be identified and asked about their implementation of relationship marketing. This will be analysed through personal interviews with their sales members. Additionally, the customer lifetime value added to a company through relationship marketing will be calculated for those chosen organisations. Customers will also be included in the research because they will be instrumental in assessment of how successful they perceive certain companies hence reflecting on the company image. (Envision software, 2007) Personal interviews will be utilised when dealing with company representatives owing to the

History of architecture Research Paper Example | Topics and Well Written Essays - 1250 words

History of architecture - Research Paper Example Renaissance design involved utilization of hemispherical domes, aedicules, niches, and semicircular arches (Frommel 148). Villa Capra Rotonda is located in an isolated area outside Vicenza, a city in the northern region of Italy. Villa Capra Rotonda is built on a hilltop outside Vicenza. The building forms a square on top of the hill providing a clear view of the environment. Villa Rotonda is distinguished by the presence of four facades. Most of the ancient designs comprised a single facade. However, Palladio was able to include all the four facades in the design of Villa Rotonda, making it unique. Villa Capra Rotonda represents a more secular thinking in the Renaissance by bringing its patron closer to God (Palladio et al. 68). The building location indicates how the residents wanted to be closer to God. In addition, the Villa is highly lighted giving an indication of the purity and the close relationship the owner had with God. The dome created at the centre of the Villa is another indication of the relationship between the building and godliness. The building creates a connection to God since it was intended for retired priests from Rome. The design of Villa Capra Rotonda resembles that of most of the churches across Italy and Greek especially the inclusion of the semi-hemispherical domes at the building centre, hence a representation of heaven (Frommel., 2007, p. 48). Villa Capra Rotonda is located on a hilltop outside Vicenza in Italy. Most of the ancient churches were located away from the urban areas creating a God atmosphere for worshiping. Villa Rotonda is located in the countryside of Vicenza city which would give the pope an excellent atmosphere to pray and relate with God. The isolated location of the Villa is another reflection of its relationship with God. This is because; churches were not located in crowded places and the patron of Villa Rotonda decided to construct a resident who

Of Mice and Men Essay Example for Free

Of Mice and Men Essay In the novel Of Mice and Men by John Steinbeck, setting plays an important role as it helps the reader understand the atmosphere Steinbeck creates. The novel has four major settings that are the Salinas River, the bunkhouse, Crooks room, and the barn. The first and last setting in the novel is by the Salinas River. Steinbeck creates the setting as being idealistic and like the Garden of Eden. The place is described as `fresh’ and `twinkling’ creating a beautiful image. Steinbeck uses different techniques such as a metaphoric transition between the `golden foothill slopes’ and `strong†¦ rocky Gabilan mountains’. Steinbeck uses a metaphoric transition between the `golden’ slopes, giving a smooth and warm feeling, compared to the `rocky’ mountains. The transition represents opposites in nature but this also links with George and Lennie, being very different from one another; Lennie is described as having `bear’ like features such as `big paws’ and `wide, sloping shoulders’. However George is defined as being his `opposite’ with `slender arms’ and being `small and quick’. In the beginning of the book, the two friends shared their feelings, expectations and a combined dream of becoming independent from reality. George also planned an escape route for Lennie as he is expecting trouble ahead. The men are on their way to a ranch looking for work, as they had to run away from the troubles they left behind in Weed, although many more problems will arise through the journey. The scene is set just outside the town Soledad, which means solitary, suggesting the men’s aloneness with the world, even though George and Lennie are a pair, they have lost and lonely minds filled with empty dreams and aims. But like the Garden of Eden, not everything is as perfect as it seems. In the final scene Lennie returns to the river alone in fear of the consequences following his earlier actions. Steinbeck describes the setting with the sun `climbing up the slopes’ showing the uses of personification, and is running away from the problems Lennie is faced with, just like he has done. A `snake’ swims along the river, representing a symbol of Eden’s evil, and the end of the dream. The snake swims along the pool until it reached a heron, which represents purity and patience, the neck of the `motionless’ heron `lanced down’ and `plucked it out by the head’ swallowing the snake whole. The evilness of the snake is gently eased by the purity of the heron, until `another little water snake’ saw up the pool, gently swaying side to side. The evil of the snake represents the death caused by Lennie, and then getting eaten away by the patience heron, to return soon after. Having the beginning and end set in the same place, represents the cycle of George and Lennie’s life till the death of Lennie and the almost certain dream. The second setting; the Bunkhouse, is where Steinbeck shows the hard, basic and lonely life the migrant workers live, with very basic and shared accommodation. Steinbeck describes the bunkhouse with `unpainted’ floors and `small square windows’, with `eight bunks’ for the men with space for any personal possessions in an `apple box’ nailed above each bunk. The bare possessions owned by the men included basic toiletries, tools, medicines and Western magazines as a form of little entertainment. They seemed to have nothing valuable, sentimental or beautiful in their lives, showing doubt and unhappiness. The workers had medicines showing they were expecting to become ill at any time, living in the basic conditions with a long hard labour. The only entertainment described by Steinbeck includes `Western magazines’ and `playing cards’ showing the men’s lives are basic, plain and not many activity’s for the men. The bunkhouse gives no privacy and offers no real comfort for the men after their long day at work, through the harsh living conditions, Steinbeck shows us the brutal world in which only the fittest can survive. The men living in the bunkhouse are described as being aggressive meaning Lennie and George must constantly be on guard as the men are mistrustful of each other, and the bosses’ son, Curley, constantly itching for a fight, because of his position on the ranch. Chapter four shows the hard life for the weak, disabled black farmer Crooks. The man is isolated because of his colour, meaning he is separated from the company of other men to make his life more bearable. His loneliness has made Crooks into a bitter character, with fear of being hurt more. The room where Crooks lives is described as `a little shed’ with limited possessions including books, medicines and a pair of glasses. Crooks is shown as a intelligent man wanting more in his life, as his books include the `Californian civil code’. He is described as a `proud, aloof man, with eyes that `glitter with intensity’. The accommodation Crooks lives in shows his little value. Later in the chapter we find that Crooks used to be accepted as part of the community in Soledad, but was left alone when other black families moved away. The chapter ends as it began, lonely and bitter. As a shelter for animals, Steinbeck uses the barn to show the non-deliberate murders of Curley’s wife, and the new-born puppy, killed by Lennie and his animalistic features. Lennie doesnt understand why the puppy got killed, since it is so much bigger than a mouse causing him to `cover it over in hay’ in his frustration. Lennie’s thought quickly turn to the rabbits that he would tend in the dream as he threats his precious and meaningful role, would be destroyed. The location is best suited to the murders, as it symbolises the death of the dream and animals such as the dead mouse, the dead dog of Candy, Curley’s wife and the dead puppy.

Prepare A Personal Development Plan Nursing Essay

Prepare A Personal Development Plan Nursing Essay This paper seeks to prepare a personal development plan in my objective to become a leader in an organization. I will analyze the requirements of the targeted job in relation to my inventory of skills including my strengths and weaknesses in relation to the requirement of a goal in mind for which I am willing to know my deficiencies in terms of skills. I will therefore have to make an action plan on how to correct my deficiencies and to improve on my weaknesses to take advantage of my strengths in attaining a target job that I want to have and quality of a person that I want to happen as a result. 2. The Goal, Requirements, Deficiencies and the Strategies 2.1 My goal and its requirements The goal of this plan is to be able to attain the position of Pricing analyst which requires the following: having strong analytical skills and ingenuity to provide logical solutions to nonstandard issues, having a strong mathematical aptitude as well as well developed communication skills (written and verbal), being computer literate (including working knowledge of Excel and Word) and possessing the values of resourcefulness, organizational skills and ability to coordinate activities across company function. It further requires having demonstrated ability to work well under pressure to meet critical deadlines, having the ability to adapt to changing priorities and handle multiple tasks and having an exceptional attention to detail and problem solving skills. 2.2 Determined deficiencies and the causes of their perceived causes of having them Using as basis the job requirements and compare the same with my present inventory of skills, I found out that the targeted job requires the need for demonstrated ability to work well under pressure to meet critical deadlines as well as at the ability to adapt to changing priorities and handle multiple tasks. I believe this requires utmost patience on the part of person to be hired for the job. A patient person will not be easily being cowed into giving up for pressure as the person would normally consider pressure as part of the job. A patient person will also find the need to adapt to changing priorities and handling multiple tasks to be part of the challenge. I definitely need to be more patient partly because of my attitude of perfectionism which is rather out of proportions sometimes. Further comparison of my inventory of skills with the requirement of the job revealed that my verbal communication skills are weak as may be proved from past experiences when I have delegated tasks to people that resulted to some misunderstandings. I have diagnosed the in many instances times about the reasons for these misunderstandings and I found them in failure to make my instructions in a way that may be fully and intelligently understood. In wrongly believing that my own understanding results to my teammates understanding, I really have made a short cut of effective communication which is creating inefficiency to my job. I find deficiency also in my organizational skills as evidenced by my having overlooked a lot of times important details in my job because of deficient communication skills, failure to delegate and ineffectiveness if making motivations to my people. 2.3 Strategies to address deficiencies with corresponding time table The way I am going to tackle these leadership deficiencies is to set up a plan where I can draw on personal and others feedback. I have talked to my manager, supervisor, and other coworkers and they have agreed to provide feedback to me on these three subjects. I am going to keep a journal, as well, so that I can track my own thoughts and feelings about how I am handling and improving in these tasks. Also, I plan to do some research on all there subjects so that I may obtain further information on these subjects. The following are the things that I plan to do within my time table. Improving Patience On the basis of the above, I found out that I really lacked patience; I have decided to increase my patience in more systematic manner. My high anxiety level, which causes me to get short with people, could really be bad if I will not improve my patience. I am planning to monitor my progress and evaluate myself weekly on my patience levels. In a year I want to get to a point where I can handle any situation, no matter what that entails. I want to get to the point where I dont let my anxiety interfere with my job duties and interactions with other. Having stated earlier that lack of patience may be caused by my attitude of perfectionism, I feel addressing the latter is crucial to my development as a person for the desired job. Perfectionism makes me feel that I should always be imposing to people the highest requirement for many work activities without may be considering their capacities. My strategies for improvement of correction of said perceived caused of lack of patience are to analyze the importance of having something perfect in relation to realistic goals of every activity. Since every activity may have its deadline, I would devised an improve schedule so that I will not push myself unnecessarily on things. But since I may never know if I am progressing on this activity, I would measure my progress and my criteria for measuring the same would be to have less frustration with progress while ensuring that work is still successfully accomplish. The time table for this is one month intervals Improving communication One of the requirements of the targeted job is having a strong mathematical aptitude as well as well developed communication skills (written and verbal). Finding my skills to be lacking in this respect, I have decided to effectively improve my verbal communications skills continually by relying on feedback from manager and supervisors in my present job as well as peers and family and friends. In my own analysis what is causing my poor communication is the spontaneous and impulsive comments to teammates as I perceived bad comments in return making such irresponsive comments which offend their feelings, hence I would really need to reflect on how my comments would affect others. This is in addition to developing of course and an effective communication plan verbally and in writing. To know whether I would be progressing I would be recording my observance of the absence of negative peer reactions as well as my observation of positive oral feedback from family and friends. I am also giving month intervals ask for feedback from peers and family/friends Improving organization skills Organization will be one of my other big hang-ups and I think this should be evaluated daily by keeping a journal of my tasks as well as a calendar to avoid mistakenly overlooking anything. I believe this will take time to improve, and with the help of my observations, research, and others feedback, I could o be proficient in the skills within the next three years. For the meantime I have short goals as explained below. One way to improve this is to through having the skill to improve delegation. My rather poor delegation is basically rooted in the fear of poor teammate contributions resulting in team failure. I believe this could be corrected by building on trust with my team mates by being first becoming a trust worthy person. Delegation entails trusting people to do it with confidence to their abilities under given circumstances. In the case of team mates, I would have to realize the extent also of my influence so that I would not be ending up delegating everything. In addition I should be developing a system of evaluations of teammates since it is only in giving them the proper feedback that they would have the chance to improve themselves. The time table for this of course, requires that at checkpoints of project, I will have to assess feelings of comfort of myself and my teammates and address any problems immediately as may be necessary. Another way of correcting this perceived weakness is to utilize an equal work policy. Under this arrangement, some my teammates would not necessarily be burdened with having more than expected and this will have a chance of reducing really the fear of poor teammate contributions resulting in team failure. Still another way of accomplishing this strategy is for me to build in checkpoints for making sure that projects are on time. This simply means that making a reliable schedule to monitor and follow through that projects are on in fact accomplished on time. As a way of measuring my progress in this strategy, I would have to be chance to measure my progress, with myself personally performing less work that would result to utilizing more time to proper and maximum functioning of my teammates. This development should also be seen in my new developed ability to trust teammates that would lead more to better relationships with them by having a confidence in the result of their work. Another way to improve organizational skills is to improve my forcefulness in motivating people. As a consequence of poor communication skills, my capacity to motivate or move people is just as limited to a great extent. My strategies for this target is includes attend additional classes on leadership (Erez, M. et. al, 2001), reading pertinent books on motivation (Maddock and Fulton, 1998) and utilizing an effective communication. Motivation on organization is a big deal since organization basically involves people who need to have the internal drive to what they need to do. Given the fact that organization may not provide every thing what workers may need, I can top a great potential from them by knowing each of my team mates and really find out what drives to excel of perform better in their job. I would only be able to verify the attainment of these targets if there are positive responses of others to my improved motivational skills. If small goals get accomplished I would be pretty sure that I making a great motivation job on my teammates more often Another way of measuring the accomplishment of this strategy is the reality of having an accomplished goals and positive team responses. The time table to evaluate others responses and behaviors would be to undertake each monthly. 3. Conclusion Based on the above plans I believe I would be able to attain the target of becoming a price analyst. The requirements of the targeted position are very clear and I was honest enough to use the requirements to gauge whether I could actually satisfy the same. Driven therefore by the realization that I needed some skills, I should have the courage to correct my deficiency by tracing what are the behaviors that are causing me not to have the much desired requirements of the targeted position in terms of skills. I have categorized the some major requirements of the job as requiring the value of patience from the need for demonstrated ability to work well under pressure to meet critical deadlines as well as at the ability to adapt to changing priorities and handle multiple tasks. So important is the value of patience in the job and which I have carefully analyzed could be acquired by training me to consider work pressures as normal consider s part of the job that would also help me to adapt to changing priorities and handle multiple tasks to be part of the challenge. Improving communication between me and the people in the organization was could be by addressing the behavioral cause, that is the spontaneous and impulsive comments to teammates that I commit sometimes based from perceived bad comments. I would just have to stop offending their feelings by my having an honest reflection on how my comments would affect others. This is in addition to developing of course and an effective communication plan (Thorson and Moore, 1996) verbally and in writing which may involved the applicable of basic principles of effective communication that would be read in theory and experience if the actual workplace. Getting the right feedback from peers and friends would accomplish much for this. Improving my communication skill is also closely related with improving organization skills which I will have to develop over time through my observations, research, and others feedback. Having targeted to be proficient in the skills within the next three years, I believe would be realistic enough considering my targeted developed skills for communication. To improve organization skill requires me to improve delegation which I found to having been restricted by my fear of poor teammate contributions resulting in team failure. Being correctible by building on trust with my teammates by being first becoming a trust worthy person, I believe that my decision to delegation put me in the very right path to fully attain an integrated organizational skill (Heller et. al., 1998). I am however cautioned by knowing some limits in my planned delegation by doing still what I need to do best under the circumstances in avoiding to delegating everything. By my honest development of a system of evaluations of teammates, that would give them the proper feedback, I am hoping for the best about the accomplishment of this plan. Appendix: Chart of Personal Development Plan Skill to Improve Causes of Behaviors Strategies Measurement Time table for Assessing Progress Patience Perfectionism Analyzing the bad effects of too much perfectionism Making a working schedule Effective delegation to team mates -reduced frustration -successful accomplishment of work without much stress Will be monitored monthly Delegation Fear of poor teammate performance Make a system of evaluation of teammates Make an à ¢Ãƒ ¢Ã¢â‚¬Å¡Ã‚ ¬Ãƒâ€¹Ã…“equal work policy. Making sure that deadlines are followed Less work to be performed more time for the main requirement of the job Assess feeling of teammates if delegation is received with respect Effective Communication Irresponsible and impulsive comments Reflect on the effect of comments and reduce the same if necessary Design and effective communication plan Absence of negative peer reactions Positive feedback from friends, managers and supervisors Must be confirmed monthly Motivation Poor oral and written communication skills Read good books on communication skills. Attend seminars related to Office communications Willingness of others to have more responsibilities Attained output targets Evaluation should be done monthly or as often as possible